Homerus online dating
“We’d love to get hold of more of it, but they’re not keen to share though we’re in discussion with a few of them,” says Robin Dunbar, professor of evolutionary psychology at Oxford University and author of The Science of Love and Betrayal.“They have a huge database and they also can follow couples’ stories through, which hasn’t been possible so far.” For most of history, using a third party to help you find love was the norm.The result is that, rather than being someone that defies all calculation, love is now big business worth an annual billion internationally and growing at 70 per cent a year – with high-tech venture capitalists, psychologists and software engineers reaping vast rewards.
Matchmakers were viewed as hook-nosed crones from Fiddler on the Roof or pushy Mrs Bennet at the Pemberley ball.There was also the fact that dating sites were more likely “attract people who are serious about getting married.” Paula Hall, a counsellor for Relate, agrees that the main advantage of online dating is that “couples are more likely to be on a level playing field and share the same agenda.“Any relationship that forms is more likely to be based on a shared value system, the same interests, the same legwork as opposed to a relationship based on chemistry alone, which, as we all know, is the quality that tends to fade first in a relationship.” The cheapest dating sites offer a smorgasbord for customers to browse, with thousands of men and women claiming a GSOH and posting out-of-date photos.One in five relationships in the UK starts online, according to recent surveys, and almost half of all British singles have searched for love on the internet.
Just today, nine million Britons will log on looking for love.
But other sites, which can cost up to £3,000 a year to join, offer their clients a bespoke selection of potential partners to share your love of sushi, dachshunds or The Apprentice.